With the mobile Internet user base growing at a rapid pace in India,
Bharti Airtel and the internet company Google have tied up to to launch
Free Zone provide Airtel mobile customers free access to web search and
feature-phone-friendly versions of Gmail and Google+ in India .
Free Zone is powered by Google. The first page of a website linked from search results is provided at no data cost.Bharti Airtel has over 275 million customers across its operations and is a market leader in India with more than 189 mobile customers at the end of May 2013.
This will allow users to have unlimited access to Gmail from their mobile browser. If users click on a link or attachment within the email they are directed to a page where they can purchase a data package.
While Airtel subscribers will not incur any data charges to access these services on Free Zone powered by Google, access to more advanced services such as Attachment Download or browse through to web sites from the ones accessed in the Free Zone would be enabled through the subscription to a standard data package.
For Google+ users can share online photos and messages with circles of family, selected friends or the public; follow updates on the things they are passionate about, from cricket to photography, music to news; and follow people they’re interested in.
And for Google search users can search the entire Internet and access the first page of websites from the results for free. If they click further into a website after that, they are directed to a page where they can purchase a data package.
Free Zone aims to put the web in the hands of more people and empower first time Internet users with several useful services of the Internet. Airtel mobile customers can access the service by visiting www.airtel.in/freezone and simply start using the Internet without having to sign in to the service. Any user can create a Gmail account instantly on the Free Zone homepage and enjoy a multitude of connectivity and social media services from Google.
Rajan Anandan, VP and Managing Director, Google India said, “This gives people easier access to information in a way that benefits everyone, whether it’s an individual or a small business that wants to reach more people on the web.
“ In this market, where feature phones predominate, our association with Google to bring Free Zone to India will encourage millions of users to discover the power of mobile internet for the very first time and leverage the amazing world of information search, email and social collaboration - at no incremental cost” said N Rajaram, Chief Marketing Officer, Consumer Business, Bharti Airtel.
Free Zone is powered by Google. The first page of a website linked from search results is provided at no data cost.Bharti Airtel has over 275 million customers across its operations and is a market leader in India with more than 189 mobile customers at the end of May 2013.
This will allow users to have unlimited access to Gmail from their mobile browser. If users click on a link or attachment within the email they are directed to a page where they can purchase a data package.
While Airtel subscribers will not incur any data charges to access these services on Free Zone powered by Google, access to more advanced services such as Attachment Download or browse through to web sites from the ones accessed in the Free Zone would be enabled through the subscription to a standard data package.
For Google+ users can share online photos and messages with circles of family, selected friends or the public; follow updates on the things they are passionate about, from cricket to photography, music to news; and follow people they’re interested in.
And for Google search users can search the entire Internet and access the first page of websites from the results for free. If they click further into a website after that, they are directed to a page where they can purchase a data package.
Free Zone aims to put the web in the hands of more people and empower first time Internet users with several useful services of the Internet. Airtel mobile customers can access the service by visiting www.airtel.in/freezone and simply start using the Internet without having to sign in to the service. Any user can create a Gmail account instantly on the Free Zone homepage and enjoy a multitude of connectivity and social media services from Google.
Rajan Anandan, VP and Managing Director, Google India said, “This gives people easier access to information in a way that benefits everyone, whether it’s an individual or a small business that wants to reach more people on the web.
“ In this market, where feature phones predominate, our association with Google to bring Free Zone to India will encourage millions of users to discover the power of mobile internet for the very first time and leverage the amazing world of information search, email and social collaboration - at no incremental cost” said N Rajaram, Chief Marketing Officer, Consumer Business, Bharti Airtel.
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