Indian users can now buy, music, movies and books on Apple's online store through its iTunes software available on most Apple devices such as iPad and iPhone.
The iTunes Store service has been a hit in the US and elsewhere, where users can buy popular music for as cheap as 99 cents a piece, has so far not been accessible for users in India. However, now Indian users can buy and pay for these content in local currency.
The latest Salman Khan movie Ek Tha Tiger, for instance, can be bought for Rs 290 or rented for Rs 80 on the iTunes store. Individual songs from new movie Dabang2 can be bought for Rs 12 a piece, opening up a huge content-sales opportunity for the Cupertino, California-based company whose expensive phones and tablet devices do not sell in huge volumes in India, a value-conscious market.
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