BlackBerry has been getting
a tough ride of it in the consumer press for the last few years, and
for good reason – the majority of its releases have been at best
forgettable, and at worst broken. Remember the Storm? Yeah, best
forgotten.
But that was then and this is now. BlackBerry 10 is here and the company already has two range topping handsets in the form of the full touchscreen Z10 and the Qwerty-equipped Q10, and now, the middling Q5.
Like the Q10, the Q5 has BlackBerry’s much-beloved Qwerty, but unlike it, it comes in at a lower price point.
Increasingly, it’s the middle ground where handset makers are fighting it out. Look at what Samsung has announced this year, one hero device in each product family and many, many iterations on it.
But that was then and this is now. BlackBerry 10 is here and the company already has two range topping handsets in the form of the full touchscreen Z10 and the Qwerty-equipped Q10, and now, the middling Q5.
Like the Q10, the Q5 has BlackBerry’s much-beloved Qwerty, but unlike it, it comes in at a lower price point.
Increasingly, it’s the middle ground where handset makers are fighting it out. Look at what Samsung has announced this year, one hero device in each product family and many, many iterations on it.
But with few recent
consumer wins to draw on can BlackBerry’s Q5 provide enough of a lure to
draw customers’ eyes away from their rivals’ wares?
Buying a budget handset comes with concessions, and with the Q5, simply picking up the phone brings the first. It doesn’t feel like quality.
Buying a budget handset comes with concessions, and with the Q5, simply picking up the phone brings the first. It doesn’t feel like quality.
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