The last bastion is beginning to crumble
with the oldest broadcaster making a foray into digital technology.
Prasar Bharati plans to introduce mobile applications for Doordarshan
and All India Radio that will provide news and entertainment including
access to rare archival material to viewers on mobiles, laptops and
tablets.
The public broadcaster also plans to sell excess land as part of its efforts towards financial restructuring.
Both DD and AIR are already on Youtube
and Twitter with a growing following. While DD News has 32,000 followers
on Twitter, it receives an encouraging 700 views a day on Youtube.
There are about 1,700 videos uploaded currently. AIR too has 24,000
followers on Twitter . The next step according to an official is to
create and develop mobile apps.
"The apps for news service will be a
priority. Prasar Bharati has an unenviable credible network through the
length and breadth of the country that will be put to use. It has the
potential of creating its own niche amid the private news broadcasters,"
a source said.
The archival material that is being digitized and uploaded could be subscription based.
The organization hopes to earn ad
revenue to the tune of Rs 200 crore with eventually digital media
earning 25-30 % of its revenue. The apps are likely to be in operation
in the next six.
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