The Lumia 720 is bang in the middle of Nokia's line of Windows Phone 8 offerings. It aims to offer some of the premium features found in the Lumia 920 (Review | Pictures) and Lumia 820 (Review | Pictures) at a price that's pocket-friendly like that of Lumia 520 (Review | Pictures) and Lumia 620 (Review | Pictures).
Does the Nokia Lumia 720 deliver on its promise or does it end up being a confused offering? Let's find out.
Build/ Design
It's easy to fall in love with the Lumia 720. Industrial design has always been Nokia's strength, and with the 720, the company seems to have outdone itself. The 720 takes Lumia 920's solid build and packs it in a smaller package that fits perfectly in the hand.
The Lumia 920 was ridiculed for being too heavy - and rightly so - and even though the 720 is no 920 replacement, we can't help but feel that, at least as far as design is concerned, this is the phone that Nokia's previous flagship should've been. We much prefer the matte finish on our Red Lumia 720 to the glossy Yellow 920 we got.
Fingerprints are no issue with the 720, with the body as well as the screen remaining practically smudge free. The button placement on the Lumia 720 is similar to other recent members of the family. The right edge has the volume rocker, the power/ lock button and the dedicated camera button towards the bottom. The top edge has the microSIM and headphone jack, while the left and bottom edges feature the microSD slot and Micro-USB ports, respectively.
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