Apple is continually trying
new methods to get its products into the hands of Indian consumers, and
the Cupertino company recently rolled out a range of new offers to
attract iPhone buyers in the world's second-most populous country.
Apple has begun offering
trade-in rebates for Indian students bringing in their old smartphones
to upgrade to an iPhone. Students will get 7,777 rupees ($144) off the
cost of an iPhone, while non-students will get a 7,000 rupee ($130)
discount, according to ZDNet.
Indian consumers can also
take advantage of an up to 6,000 rupee ($111) refund for American
Express customers purchasing an iPhone 4, 4S, or 5 before June 10. The
deal requires that the AmEx card be used to purchase the handset on one
of Apple's installment plans in the country.
Under the plan, a customer
purchasing a 16GB iPhone 5 would receive a $70 rebate, provided that the
plan has six monthly installments of 2,374 rupees ($43), plus a 9,990
rupee ($181.50) down 3payment.
Developing markets such as
India have proved something of a problem for Apple, which typically
prices its products in the premium range. As the company has done in
China, Apple rolled out installment plans for Indian consumers, and has
seen some measures of success.
Currently engaged in a
price war with rival Samsung in the country, Apple is said to be
planning to triple its retail operations in-country. The iPhone maker
doesn't maintain any of its own retail stores in India, but it will have
more than 200 reseller locations in the country by 2015.
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