iPhone 4 sales have trebled
during the last five days over the preceding week, surpassing the
demand for the iPhone 5 in India, as customers rushed to avail of the
recently launched buyback scheme, said four large handset and
electronics retailers. Apple is offering a discount of at least Rs 7,000
on the iPhone 4 in exchange for any smartphone.
A senior official of a leading Apple premium reseller said the Cupertino-based company has decided to aggressively push the older model in India because it wants to position the two-year-old phone in the sub- Rs 20,000 segment, where brands like Samsung Galaxy, Sony Xperia, Nokia Lumia and BlackBerry are jostling for dominance.
The iPhone 4 costs Rs 26,500 in India, and the exchange scheme allows an existing smartphone user to buy the Apple model for less than Rs 20,000.
Changing tack for India
"Apple follows a single pricing policy across the world and the company or its distributors have resorted to indirect discounting to improve penetration of iPhones in India. Smartphone volumes in India either come from the entry-level or the Rs 12,000-22,000 segment, which is where Apple wants to position the iPhone 4," said the official working with a premium reseller.
A senior official of a leading Apple premium reseller said the Cupertino-based company has decided to aggressively push the older model in India because it wants to position the two-year-old phone in the sub- Rs 20,000 segment, where brands like Samsung Galaxy, Sony Xperia, Nokia Lumia and BlackBerry are jostling for dominance.
The iPhone 4 costs Rs 26,500 in India, and the exchange scheme allows an existing smartphone user to buy the Apple model for less than Rs 20,000.
Changing tack for India
"Apple follows a single pricing policy across the world and the company or its distributors have resorted to indirect discounting to improve penetration of iPhones in India. Smartphone volumes in India either come from the entry-level or the Rs 12,000-22,000 segment, which is where Apple wants to position the iPhone 4," said the official working with a premium reseller.
The buyback scheme could be
an international first for Apple as well. While globally, Apple offers
gift vouchers or discounts for existing iPhone, iPad, or Mac customers
to buy company products, this is perhaps the first time that the company
is offering such a scheme to entice customers of competitors.
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