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Thursday, February 28, 2013

Why AMD India sees sales rising manifolds


 

World's second largest computer chipmaker, AMD expects its sales volumes in India to surge significantly in the next few years on the back of demand for high-end graphics experience for gaming and videos.

"As the Indian market is evolving, graphics are becoming critical for a great computing experience and it is here AMD steps in with its high graphic performance chips like our APUs (accelerated processing unit)," AMD India managing director Ravi Swaminathan told PTI.

 Swaminathan said AMD has a strong presence in the youth market with its latest graphics capabilities and the launch of Sony PlayStation 4 will further boost its image.

AMD is providing a single-chip custom processor for Sony's brand-new gaming console, PlayStation 4.

"A lot of people are looking at India as the next big gaming destination and with PlayStation 4, AMD will further enhance its presence in this market and boost its image among the youth," Swaminathan said.

The new generation of APUs provide a combination of faster processing speed, multiple compute cores and amazing graphic capabilities, making it an excellent platform for gamers and PC enthusiasts alike, he added.

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