Fiat India is eyeing doubling its market share and would introduce a new car and two jeep models this year, a top company official said today.
The company will launch a new model -- 'Punto Abarth' by June and 'Wrangler' and 'Cherokee' Jeep brands by October in the country, Managing Director of FIAT Group Automobiles India Pvt Ltd, Enrico Atanasio told reporters here.
The total car market size in India is 2.13 lakh units a month. Fiat India presently enjoys a 0.5 per cent market share and plans to double this, he said, adding 'we are confident that we will touch 1 per cent by 2013 end".
A 'B' segment SUV and 'C' segment SUV would be launched in 2014-15, he said adding the 'B' segment is growing as Indian customer wants better performing product.
While 'Punto Abarth' will be manufactured at the Ranjangaon plant in Maharashtra in both petrol and diesel versions, 'Wrangler' and 'Cherokee', the original Jeep brands, would be imported, he said.
Atanasio said Fiat aims to put in place a wide network of dealerships, around 60-65, by March this year and 110 dealers by December this year.
Presently, there are 20 dealerships, including the one opened here today. A new dealership would be opened at Thrissur in the state tomorrow.
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