Aiming to become one of
India's top three handset vendors, Chinese telecom major ZTE announced a
tie-up with city-based firm Calyx to launch its smartphones in the
domestic market.
ZTE, which supplies handsets to Indian handset-makers such as Micromax and Karbonn and telecom operators Reliance Communications and Idea Cellular, has set a target of selling one million smartphones in the first year.
"With our foray into the open handset market in India, we want to become a dominant player here and be among the top 3 in the next three years....handsets already contribute 10 per cent of our revenues here," ZTE India CEO Xu Dejun said.
As a part of the partnership, Calyx, a real estate player will be responsible for distribution, sales and marketing of ZTE phones in India.
"We will initially focus on five states - Maharashtra, Goa, Gujarat, Madhya Pradesh and Chhattisgarh. ZTE devices will be available pan-India by October," Calyx Telecommunications Executive Director Gaurav Somani said.
He added that the company will invest about Rs 500 crore in getting the inventory, marketing and distribution of ZTE products.
"At a later stage, we are also looking at setting up ZTE My Shop to sell the products," Somani said.
ZTE, which supplies handsets to Indian handset-makers such as Micromax and Karbonn and telecom operators Reliance Communications and Idea Cellular, has set a target of selling one million smartphones in the first year.
"With our foray into the open handset market in India, we want to become a dominant player here and be among the top 3 in the next three years....handsets already contribute 10 per cent of our revenues here," ZTE India CEO Xu Dejun said.
As a part of the partnership, Calyx, a real estate player will be responsible for distribution, sales and marketing of ZTE phones in India.
"We will initially focus on five states - Maharashtra, Goa, Gujarat, Madhya Pradesh and Chhattisgarh. ZTE devices will be available pan-India by October," Calyx Telecommunications Executive Director Gaurav Somani said.
He added that the company will invest about Rs 500 crore in getting the inventory, marketing and distribution of ZTE products.
"At a later stage, we are also looking at setting up ZTE My Shop to sell the products," Somani said.
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