A lower-cost phone running BlackBerry 10 could show up at the company's BlackBerry World conference. CNET breaks down why it's important.
BlackBerry's next phone announcement doesn't have to be big or flashy. It just needs to be affordable.
With the BlackBerry Z10 and Q10, the company has shown it can make a competitive smartphone. Now it needs a budget-friendly version that it can market to the regions of the world that have shown the most growth over the last few years.
"I think a low-cost phone is critical," said Maribel Lopez, an analyst at Lopez Research. BlackBerry "can still gain traction in emerging markets."
That could come as early as Tuesday, when BlackBerry kicks off its BlackBerry Live event, an annual confab held in Orlando, Fla. All eyes will be on BlackBerry and CEO Thorsten Heins to see what rabbit he pulls out of his hat next.
With images of the rumored BlackBerry R10 popping up, expectations are high that the company will show off the device at BlackBerry Live. It could be the centerpiece of a week focused on fostering developer support, networking with BlackBerry executives, schmoozing with customers and partners, and -- of course -- hanging out with Alicia Keys.
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