Cartoon Network has launched the 11th edition of Cartoon Network New Generations™ study to add more perspective and value to truly understanding the lifestyle of Indian families.
Over the past decade, this study has revealed kids’ perspectives across segments such as media consumption habits, economic slowdown, social consciousness, usage of computers, internet, mobile devices and gaming, responsiveness to advertising, importance of academics versus extra-curricular activities, etc.
While cartoons remain the preference of kids across age groups with 63% boys and girls tuning in, 73% kids follow Ben 10, Doraemon, Mr. Bean and Tom and Jerry. Cartoons are also a popular choice amongst parents as 25% parents list cartoons as favourite programme with Cartoon Network and POGO ruling the roost. Co-viewing is a popular trend that has been growing over the years. This year, three in five parents watch TV together with their kids every day. Considering exposure to the word of internet, 58% kids use computers only 19% own one.
But a highly peculiar finding is that a majority of kids use the internet at places other than their homes such as cyber cafes, schools or at houses of friends and relatives. Also, Gaming continues to be the most favourite activity online with 70% preference amongst boys and girls.
One of the most interesting facts about the internet is that although almost all parents at some point have monitored their kids usage of social networking sites, only half of them are accurate about their kids actual usage
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